For the launch of the new Renault Clio, we created a stand in the form of a life-size flyer. The car itself was displayed alongside a flyer printed at real scale, with all the specs laid out directly on it.
This approach turned the typical “spec sheet” into something striking and interactive, allowing visitors to experience the Clio’s features in a fresh, memorable way. And of course, there was also a small version , the one you could actually take home.